The expo is one weekend.Your list doesn't have to be.
Everybody who's ever bought a ticket, walked the floor, or asked about a booth is worth staying in touch with — not just in March. We handle your email and SMS year-round so more people show up in April, and so you've got something extra to offer sponsors and vendors when you're selling them a booth.
More people on the list. More people at the expo.
We start by pulling in everyone who's already bought a ticket, then keep adding to it all year — through the site, giveaways, and signups at the event itself. By the time April rolls around you're selling to a much bigger room.
Something extra to sell your sponsors.
Once the list is solid, you can start including email placements in your sponsor packages — a dedicated send, a spot in the monthly deals email, a feature for their offer. It's something real to add to a package instead of cutting the price.
Here's what one actually looks like.
Give it a scroll. This is a welcome email we put together for you — the one that goes out the second somebody joins the list. Everything gets built in your brand and designed for the phone first, since that's where most people will read it.
Logo, image, one button
A lot of people never scroll past this. So it has to look like you and give them one obvious thing to click.
The early bird offer
Hard to miss, one button, one thing to do. This is the block we'd test the most — different pricing, different wording, see what moves.
A separate path for exhibitors
Some people on your list aren't there to buy a ticket — they want a booth. Anyone who clicks this gets pulled into a totally different follow-up than a regular attendee.
Something worth opening
A quick golf tip. Little stuff like this is what keeps people opening your emails in the summer when there's no ticket to sell — and it's a natural spot to drop in a sponsor.
We'll build these with you
Nothing goes out without your eyes on it. We'll work with your team and your sponsors on the design, the wording, and when it should land.
Check the image URL
Welcome email we mocked up for you
What we'd be doing, month to month.
The busy stretch is obvious. The rest of the year is where most events go quiet — and that's usually the difference between a list that grows and one that doesn't.
Right after the expo
This is the best month of the year to sell and most events sleep through it. Everyone just had a great weekend — exhibitors re-book and attendees grab next year's ticket while it's still fresh.
- Recap email and a quick survey
- Next year's tickets, while people are still buzzing
- Follow-up to get exhibitors and sponsors re-booked
- A full read on how the event performed
We'll dial this up or down depending on how people respond.
Through the summer and fall
Nobody's buying an April ticket in August, so we don't push one. Instead it's deals from your vendors and golf content people actually want — which keeps them opening, and keeps the list growing all summer.
- Monthly deals email featuring your vendors
- Giveaways and signup offers to grow the list
- Outreach to potential exhibitors and sponsors
- Sitting down on your sponsor packages
We'll dial this up or down depending on how people respond.
Winter, once tickets open
Money starts coming in early, and your sponsors get to see their placements working before you ever ask them to renew.
- Pushing early ticket sales
- Announcing exhibitors and what's new this year
- Invites going out for the VIP night
- Building the text list before things get busy
Picks up as the event gets closer.
March and April
All hands. This is where most of the tickets sell, and where texting really earns its keep — both for the VIP night and for getting people through the doors on expo day.
- Full push to every part of the list
- Texts for reminders and last-minute urgency
- Day-of details for the VIP night and the expo
- The last 48-hour push
Busiest stretch by far — roughly triple a normal month, and it's covered at the same rate.
Everything that's covered.
Getting Set Up
- Klaviyo set up and connected to Eventbrite
- Signup forms wired into your site
- All your past ticket buyers pulled in
- Your own sending domain, set up properly
- A warm-up plan so emails land in the inbox
- Making sure your opt-ins are compliant
- Email and text templates in your brand
Automations
- Welcome emails when someone joins the list
- Follow-up after someone buys a ticket
- What-to-expect emails before the event
- VIP invites, RSVPs and night-of details
- Recap, survey and next-year presale
- Cleaning the list and winning back quiet subscribers
Exhibitor & Sponsor Emails
- Follow-up when someone asks about a booth
- Getting them re-booked after the event
- Reaching back out to exhibitors who didn't return
The Emails Themselves
- We plan, write, design and build all of them
- Sending the right email to the right people
- Testing subject lines and send times
- Texts for reminders and the final push
- Working with your team and sponsors on design, wording and timing
Growing the List
- Coming up with offers worth signing up for
- Popups and signup forms on your site
- Testing and improving them over time
- Collecting numbers at the expo itself
- Cross-promos with vendors and local courses
Value for Your Sponsors
- Email and text placements built into your packages
- Helping you price them and cap how many you sell
- Something to add instead of dropping the price
- Revisiting it each year as the list gets bigger
What it costs.
One time. This covers getting your site, Klaviyo and Eventbrite talking to each other, organizing the list, setting up your sending domain, and building the automations that run in the background all year.
Everything ongoing — the emails and texts, managing the automations, growing the list, sponsor placements and reporting. Same rate in March as in August.
- Three months to start, then month-to-month. Long enough for us to build everything and show you it's working. After that you're free to go month to month.
- A report every month — one page, plain numbers. We're happy to hop on a 30-minute call to go through it if you'd rather talk it out.
- It pays off twice — more tickets sold to a bigger list, and something extra you can put in front of sponsors and vendors.
- No extra charge for the busy season. March and April are about triple the work on our end. Same rate.
What we'll report back.
Ticket sales that came from email and text
How much the list grew
Extra sponsor and vendor revenue from adding email to their packages
Opens, clicks, and whether emails are landing
How each automation is doing
The sooner we start,
the better April looks.
Every month between now and then is another month of adding people to the list. By the time tickets go on sale, you're talking to a much bigger room — and that's the number your sponsors care about.